November 16, 2010
“THE CREATIVITY CRISIS . . .
For the first time, research shows that American creativity is declining.” – Newsweek
The headline above ran in a recent issue of Newsweek, citing a recent study from the College of William and Mary. After analyzing more than 300,000 Torrance creativity test scores the study concluded that, since 1990, creativity has decreased significantly, and that “it is the scores of younger children in America – from kindergarten through sixth grade – for whom the decline is most serious”. The article further noted that “a recent IBM poll of 1,500 CEO’s identified creativity as the No. 1 ‘leadership competency’ of the future… All around us are matters of national and international importance that are crying out for creative solutions.” Where is that creativity going to come from?
While American schools are focused on math, reading, and science testing, other countries are making creativity development a national priority. Creativity, innovation, and problem-based learning approaches are now the norm in China, Japan, and Europe.
During challenging economic times, it’s not uncommon for many of us to feel fearful and cautious with our resources. However, now more than ever, we need the arts and arts education . . . and as CVSM enters its 22nd year of service, we need your financial support to continue offering our programs! Please consider making a gift in support of the Cumberland Valley School of Music.
Research studies extol the many benefits experienced by people of all ages who participate in musical activities. To name just a few:
- Exposure to music benefits a child’s reading age, IQ and development;
- Music education teaches diligence, discipline and cooperation;
- Music is a form of creative self-expression, fostering communication across cultures, ethnicity, language and geography;
- Music makes us healthier by significantly reducing anxiety, depression and loneliness, thereby lowering stress and stimulating the immune system; and
- Whether performing, dancing or listening, music brings about joy and enhances the quality of our lives.
As a member of the National Guild for Community Arts Education (and the only one within a 90 mile radius of Chambersburg), Cumberland Valley School of Music offers rich and varied music and theatrical experiences and opportunities. And the benefits to our community are numerous:
- 600+ community members are currently enrolled in CVSM programs at 7 different locations in Chambersburg, Waynesboro, Mercersburg, and Hagerstown, with 55 professional faculty members sharing the wealth of their skill, knowledge and experience with people of all ages, abilities and income levels.
- Over 100 concerts were performed throughout our community last year by talented CVSM faculty members, the CVSM Community Symphonic Band, the CVSM Community String Orchestra, the CVSM Concert Jazz Band, the Cumberbunds (our children’s chorus) and other ensembles; and over 500 students performed at CVSM recitals. Our CVSM New Horizon’s Band, for students 50 years and older, is providing exciting creative outlets and proving that it is never too late to learn something new.
- The Cumberland Valley School of Music builds upon and complements public and private education offered at schools in Franklin County, PA and Washington County, MD – broadening the depth and scope of music education and appreciation for area youth.
- Outreach activities and programs for all ages – from preschool children to the elderly – are made available to the entire community. These include summer camps, concerts, programs for low-income and at-risk children, and various workshops.
- Music, in all its forms, brings communities together, inspires cooperation, and bridges divides. By working alone and in collaboration with other community organizations, CVSM brings together students, faculty, performers, and audiences to experience our often complex world from new perspectives.
Most of our tuition fees are used to pay our professional teaching staff and other program expenses. Some of our programs are offered solely for their educational and entertainment value and we must rely on the generous support of our donors to cover these costs. This year we must raise $269,658 over and above tuition income to meet our goal of responding to community needs and interests. CVSM is well-positioned to continue to teach and entertain our community for years to come, but your generous support is essential for us to do so.
Please take a moment to reflect upon the joy you’ve experienced when performing or appreciating works of music. Then take a moment to reflect on the importance of creativity and innovation in our society, and CVSM’s role in ensuring that our children receive the training they deserve. Our youth need to remain competitive on the new world stage. Your ongoing and increased financial support will help to ensure that the Cumberland Valley School of Music continues to offer the gifts of music, drama, and creativity to our community for many years to come.
We are deeply grateful for your generous support!
Sincerely,
Richard Shoap Andrew Sussman
President, CVSM Board of Directors Executive Director
PS: Gifts of $1,000 and more receive 2 tickets to the CVSM Elegant Dinner Dance and an exclusive evening at a special Conductor’s Circle private dinner. Remember that CVSM is a 501(c) (3) organization and all contributions are tax deductible.
“CVSM has emerged as the cornerstone of cultural opportunity and reflects dynamic change in Franklin County. The opportunities given by CVSM play an extremely important role in our efforts to attract businesses into the county.” – Mike Ross, Director, Franklin County Area Development Corporation
