November 16, 2010
“THE CREATIVITY CRISIS . . .
For the first time, research shows that American creativity is declining.” – Newsweek
The headline above ran in a recent issue of Newsweek, citing a recent study from the College of William and Mary. After analyzing more than 300,000 Torrance creativity test scores the study concluded that, since 1990, creativity has decreased significantly, and that “it is the scores of younger children in America – from kindergarten through sixth grade – for whom the decline is most serious”. The article further noted that “a recent IBM poll of 1,500 CEO’s identified creativity as the No. 1 ‘leadership competency’ of the future… All around us are matters of national and international importance that are crying out for creative solutions.” Where is that creativity going to come from?
While American schools are focused on math, reading, and science testing, other countries are making creativity development a national priority. Creativity, innovation, and problem-based learning approaches are now the norm in China, Japan, and Europe.
During challenging economic times, it’s not uncommon for many of us to feel fearful and cautious with our resources. However, now more than ever, we need the arts and arts education . . . and as CVSM enters its 22nd year of service, we need your financial support to continue offering our programs! Please consider making a gift in support of the Cumberland Valley School of Music.
Research studies extol the many benefits experienced by people of all ages who participate in musical activities. To name just a few:
As a member of the National Guild for Community Arts Education (and the only one within a 90 mile radius of Chambersburg), Cumberland Valley School of Music offers rich and varied music and theatrical experiences and opportunities. And the benefits to our community are numerous:
Most of our tuition fees are used to pay our professional teaching staff and other program expenses. Some of our programs are offered solely for their educational and entertainment value and we must rely on the generous support of our donors to cover these costs. This year we must raise $269,658 over and above tuition income to meet our goal of responding to community needs and interests. CVSM is well-positioned to continue to teach and entertain our community for years to come, but your generous support is essential for us to do so.
Please take a moment to reflect upon the joy you’ve experienced when performing or appreciating works of music. Then take a moment to reflect on the importance of creativity and innovation in our society, and CVSM’s role in ensuring that our children receive the training they deserve. Our youth need to remain competitive on the new world stage. Your ongoing and increased financial support will help to ensure that the Cumberland Valley School of Music continues to offer the gifts of music, drama, and creativity to our community for many years to come.
We are deeply grateful for your generous support!
Richard Shoap Andrew Sussman
President, CVSM Board of Directors Executive Director
PS: Gifts of $1,000 and more receive 2 tickets to the CVSM Elegant Dinner Dance and an exclusive evening at a special Conductor’s Circle private dinner. Remember that CVSM is a 501(c) (3) organization and all contributions are tax deductible.
“CVSM has emerged as the cornerstone of cultural opportunity and reflects dynamic change in Franklin County. The opportunities given by CVSM play an extremely important role in our efforts to attract businesses into the county.” – Mike Ross, Director, Franklin County Area Development Corporation